Content
A mid-sized e-commerce company specializing in eco-friendly home products hired Dealnox Tech to redesign their digital storefront and streamline backend IT operations to support their rapid growth and multi-channel sales strategy.
Solution in Action
Our goal was to create a high-performing user experience while ensuring backend systems were ready for scale. The solution spanned across two key areas: product design and IT infrastructure modernization.
Here’s what we delivered:
- Complete UI/UX redesign of the e-commerce platform (web + mobile responsive)
- User journey optimization focused on reducing cart abandonment
- Integration with payment gateways, CRM, and inventory management tools
- Migration from shared hosting to scalable cloud-based architecture (AWS)
- Setup of performance monitoring, load balancing, and security protocols
- IT policy creation and internal team onboarding on system use
We collaborated closely with their in-house marketing team to ensure design consistency with their brand voice and created a modular system that can adapt as they grow.
What We Solved
The client’s previous setup had limitations in both usability and technical reliability, which started to impact revenue and customer retention.
We helped eliminate:
- Poor UX: Redesigned the entire user flow for clarity and conversion
- Limited infrastructure: Implemented a stable, scalable cloud solution
- Manual processes: Automated inventory updates and order tracking
- Security risks: Established proper access controls and data protection
Impact:
- Site speed improved by 3.2x, leading to a 28% boost in average order value
- Customer support tickets dropped by 36% due to better navigation and automation
- The brand saw a 50% increase in returning customers within 3 months post-launch
